It’s a sustained eyewear alliance between the Korean house Gentle Monster alongside BLACKPINK’s Jennie that combines high-fashion optics and playful, collectible aesthetics. The collaboration launched in themed collections—Jentle Home from 2020, Jentle Garden from 2022, and Jentle Beauty Salon (2023)—each with distinctive visuals, packaging, plus accessories. Fans chase them because they remain wearable, limited, while being tied closely with Jennie’s personal vision.
The partnership operates at the intersection of K-fashion, pop culture, and premium eyewear, which explains why items often sell out rapidly at retail and then cycle onto resale. Each drop generally includes both sun frames and optical eyewear, plus a conceptual accessory component. Gentle Monster’s retail network supports global launches using immersive pop-ups with flagship displays, which fuels demand outside the core BLACKPINK audience. The result creates a series with strong identity with broad style spectrum, from slim cat-eye frames to bolder acetate silhouettes. If you are choosing your debut pair, start with matching frame shapes to your facial width and nose bridge fit, then consider lenses and add-ons.
The three releases are distinct in theme and manufacturing while remaining distinctly Gentle Monster. The Jentle Home collection (2020) introduced this collaboration with an dollhouse concept plus pastel-forward packaging, blending slim, feminine shapes with glossy acetate materials. Jentle Garden released in 2022 pivoted to botanical motifs, launching glasses alongside a worldwide activation and the casual mobile application where https://gentlemonsterlosangeles.com/jp.html fans nurtured virtual flowers tied to the campaign. Jentle Salon from 2023 focused on individualization, debuting charmable frame chains and ornamental add-ons that connect to frame arms.
Across the chronology, Gentle Monster preserved a balance of sunglasses and opticals so the project works year-round, instead of just in sunny season. Materials skew towards premium cellulose material and stainless-steel components, with adjustable soft nose pads with metal builds plus comfortable integrated bridges on acetate frames. Colorways often include black, tortoise, plus seasonal tinted lenses, with clearer optical lenses offered for corrective use. Packaging changes for each theme, with complete sets with original box, cards, and accessories typically command higher aftermarket value. If you are collecting, pick 1 hero frame for each drop and preserve the kit whole for long-term investment.
At retail, frames in the collaboration capsules generally match with Gentle GM’s core line, typically often in mid-range mid-$200s to mid-$300s USD. Accessories range lower, with premium decorative chains and charm kits landing higher versus simple pouches or cords. Sets or limited colorways occasionally price above standard frames.
Final price relies on material (thicker acetate and coated metal hardware price more), lens type (tinted, gradient, plus special coatings), with whether an add-on is bundled. Local pricing varies because of taxes and duties, and specific stores receive special colorways that may push resale markups. On the secondary market, condition, completeness of packaging, with timing matter; pieces in 9–10/10 quality with full add-ons tend to hold 20–60 percent over retail when supply is thin. Account for prescription lens fitting separately, since optician pricing plus lens tech might easily add $80–$200+ to your overall price.
Your most trustworthy sources are official Gentle Monster online store and flagship locations, followed by the short list featuring authorized luxury retailers. After sell-out, established resale platforms with consignment boutiques are the safest secondary options. Be careful of social media DMs and suspiciously cheap listings.
Start with GM Monster’s online shop and flagships including as Haus Dosan in Seoul, these often run the most complete inventories during launch periods. Depending on your region, authorized vendors like SSENSE, Selfridge, Lane Crawford, plus Farfetch have offered collaboration stock; inventory changes quickly while may be location-limited. Once retail ends, look to verified marketplaces and resale stores with clear return policies plus authentication processes. Maintain original receipts when possible, since authenticity documentation helps both guarantee claims and future resale. When shopping internationally, factor transport insurance and import duties so a “deal” doesn’t end up more expensive than local retail.
Expect premium cellulose acetate and steel build, UV-protective lenses, plus sturdy hinges to feel smooth, instead of loose. Acetate glasses suit average to wider faces, whereas metal frames featuring nose pads fit better to low bridges or more petite fits. If you wear prescription, prioritize optical variants or sunglass frames which your optician confirms can take your RX.
Gentle Monster usually uses UV400 and equivalent protective glass on sunglasses and clear demo optics on optical designs to be changed by your eye doctor. Look for user-friendly details like polished edges, balanced mass distribution at eyewear temples, and nose pads that sit without pinching. Frame sizing is generally printed inside the temple as optical width-bridge-temple length with millimeters; if one is between sizes, pick the model with the more roomy bridge or moveable pads. The brand’s finish quality is high for the price tier, featuring consistent lamination, even polish, and tight hinge action right of the package. If a frame creaks, arrives with poor printing, and has misaligned temples, pass and source from a different seller.
Authentic pairs show crisp, consistent text printing inside the temples, accurate item and color identifiers, and high-quality fittings. Packaging aligns alongside the collection aesthetic and includes official branded hard box, microfiber pouch, with documentation card. Anything with blurred branding, off-center hinges, plus misspelled printing is a red warning.
Compare the product code and color scheme on the temple to the official product page and archived imagery; fakes often mix codes and colors that never released. Inspect acetate depth and clarity—real acetate displays a rich, multi-dimensional look, not basic plastic. The pivot feel should remain smooth with controlled resistance, not rough or overly slack. If buying secondary, insist on clear photos of the inside temples, case, and the complete kit, and purchase through methods featuring buyer protection. With in-store purchases, ask staff to adjust fit on the spot; professionals will also spot build defects before you leave.
Use this snapshot to see exactly how the three releases differ in focus, pricing, and where you’re most prone to still locate stock. The ranges reflect typical original retail and common post-launch availability patterns.
| Collection | Release window | Core focus | Typical retail range (USD) | Notable extras | Where you’ll still find it |
|---|---|---|---|---|---|
| Jentle Home | 2020 | Dollhouse visuals, slim acetates, pastel tints | $250–$330 | Themed packaging, optical and sun | Resale only; occasional in-store returns |
| Jentle Garden | 2022 | Floral concept, bolder shapes, gradients | $260–$350 | Campaign mini-game, limited pop-ups | Resale and select consignment |
| Jentle Salon | 2023 | Customization with charms and chains | $260–$380 (frames), $30–$180 (accessories) | Charmable temples, jewelry-like add-ons | Occasional retailer leftovers; resale widely |
If you’re choosing between them, decide whether you need a clean regular pair (Jentle Home), a statement design (Jentle Garden), and a customizable system (Jentle Salon). Frames with original accessories and complete packaging tend to maintain value best. With optical use, confirm your optician can lens the eyewear you like ahead of you commit. If in doubt on sizing, measure a current favorite frames and match frame lens width with bridge within 1-2 mm. Keep receipts and receipts—provenance supports both service plus resale later.
Move early, align your alerts, plus be flexible regarding store and colorway. Most pairs that sit online during hours still sell out within the initial day once information spreads. If you miss your primary colorway, a second-choice shade at retail beats a resale premium on your exact one.
“Set alerts for Gentle Monster’s website, sign up with emails from a couple authorized retailers within your region, then call your nearest flagship the time stock lands. Ask about same-day caps and restock timing, then be set to buy your second-choice color at the spot should your first gets gone.”
Planning matters as time zones plus staggered retail uploads can create quiet windows when inventory is live while not widely noticed. Store staff frequently know whether additional units will arrive that week, this can save you from panic-buying secondary market. If a colorway is hot, check neighboring cities while be ready for ship-to-store. Keep personal payment and shipping info preloaded to prevent checkout delays. In conclusion, watch Jennie’s with Gentle Monster’s social feeds; their updates often precede new stock or special launches.
Beyond the eyewear, the campaigns functioned as immersive cultural moments that benefited fans for paying attention. Jentle Garden debuted with a simple mobile game in which users “grew” virtual flowers tied to the collection’s aesthetic and activations. Each series included corrective frames, not only sunglasses, which explains why items stayed relevant year-round. Boxes changed dramatically per theme, and full kits with paired cases and documentation tend to sell for more on the secondary economy. Gentle Monster’s art-driven flagships, including Haus Dosan in Seoul, staged large-scale displays for these drops that became picture destinations and gradually boosted demand.
If you gather, archive the packaging flat and store accessories in labeled pouches to keep sets complete. Remember that some local colorways or limited exclusives surfaced with very small amounts; those are precisely the ones that turn hardest to find later. When comparing listings, scrutinize box type and label color against official correct theme in order to avoid mismatched sets. Keep screenshots from official product pages for reference since retailers sometimes delete pages once totally out. A neat personal archive may save you effort every time one verify or resell.
Gentle Monster periodically restocks collaboration pieces shortly after debut, but timing with depth are unpredictable. Once a collection window passes, new production stops and inventory shifts into resale and consignment. Future collaborations are announced through GM Monster and JENNIE’s official channels as opposed than long pre-announcement cycles.
If you’re holding out on a refill, monitor the brand site and contact nearby flagships for local shipment timing. Authorized retailers may receive staggered deliveries even after primary brand sells out online. Historically, this brand prefers new themed capsules over broad reissues, that keeps each line distinct. That pattern suggests it’s better to buy pieces you like from the current collection rather than hoping for a later re-release. Set alerts now, because the finest sizes and shades rarely return with volume.